LATAM Airlines has introduced a new AI-powered virtual agent that promises to transform how passengers plan and manage their trips. The innovation uses advanced artificial intelligence to provide faster, more personalized service, positioning LATAM as a leader in digital travel solutions across Latin America.
Smarter, Faster, More Personalized
The new virtual agent can help travelers search flights, compare fares, manage bookings, and even handle loyalty program requests. Unlike older chatbots, this system learns from each interaction, offering suggestions tailored to passenger history and preferences. Travelers can also receive information about hotels, ground transport, and other services, making LATAM’s platform a one-stop shop for planning Brazil flights and international trips.
Available Anytime, Anywhere
One of the biggest advantages is 24/7 multilingual support. Passengers no longer need to wait for call centers to resolve issues such as itinerary changes, cancellations, or frequent flyer inquiries. The virtual agent provides fast, human-like responses while reducing wait times and frustration.
Strengthening LATAM’s Position in Brazil
Competition is intense in Brazil, with airlines like GOL and Azul constantly expanding services. By launching this AI travel planning tool, LATAM is aiming to attract tech-savvy travelers and improve customer loyalty. Digital convenience is increasingly a deciding factor for passengers choosing flights within Brazil and across South America.
For LATAM, the move is part of a broader strategy to invest in innovation, simplify travel, and deliver more value to its customers. For passengers, it means less stress, smarter choices, and a seamless experience when booking and managing their journeys.
With this launch, LATAM Airlines shows that the future of air travel is not just about planes and routes—it’s about AI-powered travel planning that makes flying easier for everyone.
