Latam started offering Wi-Fi on board its aircraft on flights through Brazil and, soon, on routes departing from the country to destinations in Latin America. The system is part of the Latam Play platform, which aims to bring together in a single channel connectivity features and an unparalleled variety of content. Initially, Latam will operate nine A319 aircraft equipped with the system, flying through Brazil, and by the end of 2018 will have Wi-Fi installed in about 30 Airbus A320 family aircraft (A319 and A320) operating within Brazil and on flights linking the country to Latin America. "We are happy to bring this news to our customer in Brazil. It is part of all the transformation of our experience on board and seeks to give the option to the passenger who wants to be connected at all times. More than just Wi-Fi, it's a complete entertainment platform, "said Jerome Cadier, CEO of Latam Airlines Brazil. The internet service will also gradually reach the other markets where Grupo Latam Airlines operates, on dates to be communicated in a timely manner. Latam Play: The Latam Play platform can be accessed on a personal mobile device with IOS or Android operating system. The application offers passengers access to more than 80 movies, more than 300 series, more than 2,800 songs, access to the flight map, daily news, programming for children and the contents of “Vamos”, the publication of Latam considered the best vehicle by the Content Marketing Awards of 2017. The Latam Play application is available through the online stores of Apple Store or Google Play and must be downloaded prior to the flight. For customers who had already installed the old Latam Entertainment application, the migration to the new platform happened automatically for mobile devices with this update function already enabled. "In the coming months, we will continue to enhance this complete experience in LATAM Play, which is already debuting with a base of 4 million app downloads in the countries where we operate. The third phase of evolution of our on-board entertainment platform will be live TV, which will come to provide even more autonomy and options to our passengers, "says Eduardo Costa, Senior Directo of Customer Experience and Marketing of the Latam Airlines Group.
