Brazil’s tourism playbook just got a cinematic upgrade. Inspired by the global success of Netflix productions, Embratur has launched a creative new campaign: turning iconic filming locations into real-world travel itineraries across Brazil’s stunning coastline.
For travelers dreaming of stepping inside their favorite series, this initiative transforms binge-watching into boarding passes.
From Screen to Sand: Brazil as the Star
Brazil has long been a natural film set, but now it’s being packaged as a destination experience.
Through curated guides, Embratur highlights destinations featured in Netflix productions, showcasing cinematic landscapes that range from wild dunes to crystalline waters. Among the standout locations:
- Jericoacoara (CE) – wind-sculpted dunes and golden sunsets
- Fernando de Noronha (PE) – one of the world’s most pristine island ecosystems
- Lençóis Maranhenses (MA) – surreal lagoons between white sand dunes
- Praia dos Carneiros (PE) – postcard-perfect beach with calm, warm waters
These aren’t just filming locations—they’re bucket-list destinations now framed through storytelling.
A New Trend: “Set-Jetting” Comes to Brazil
The concept driving this initiative is known as “set-jetting”—travel inspired by movies and TV shows. It has already fueled tourism booms in places like Italy, Spain, and Croatia. Now, Brazil is positioning itself to capture that same wave.
With Netflix’s global reach, Brazil’s landscapes are being introduced to millions of viewers who may not have previously considered the country for their next vacation.
This creates a powerful funnel:
- Viewer watches a series
- Falls in love with the scenery
- Searches the destination
- Books a trip
And Brazil wants to be step #4.
Why This Matters for International Tourism
This campaign aligns perfectly with Brazil’s broader push to increase international arrivals.
By combining entertainment with destination marketing, Embratur is:
- Expanding Brazil’s visibility beyond Rio and São Paulo
- Promoting lesser-known coastal regions
- Attracting higher-spending international travelers
- Leveraging emotional storytelling instead of traditional ads
For airlines and travel providers, this is a major opportunity. Increased demand for these destinations can drive new routes, higher load factors, and more packaged travel products.
How Travelers Can Explore These Destinations
For international visitors, especially from the U.S. and Europe, reaching multiple beach destinations in Brazil can seem complex—but that’s where smart planning comes in.
Products like the Brazil Airpass make it significantly easier to combine multiple destinations into a single trip, allowing travelers to explore cinematic locations efficiently and affordably.
Imagine an itinerary like:
- Arrival in Fortaleza → Jericoacoara
- Flight to Recife → Praia dos Carneiros
- Extension to Fernando de Noronha
All in one seamless journey.
The Bigger Picture: Entertainment Meets Travel Commerce
This collaboration between Netflix-inspired content and Embratur’s tourism strategy signals a broader shift in how destinations are marketed.
Instead of telling travelers where to go, Brazil is showing them—through stories, characters, and unforgettable visuals.
And in a world where travel decisions are increasingly emotional, that might be the most powerful strategy of all.
Final Thoughts
Brazil is no longer just a destination—it’s becoming a storyline travelers want to step into.
By transforming streaming hits into travel inspiration, Embratur is tapping into a global audience already captivated by what Brazil has to offer.
For travelers, the message is simple:
Your next favorite series might just be your next trip.
