SSI and Azul Brazilian Airlines’ TudoAzul today announced a new rewards program called Pontos por Opiniões. The program offers TudoAzul advantage members the opportunity to earn award points by participating in surveys and sharing their opinions.
With close to six million members, TudoAzul is one of Brazil’s most complete advantage programs and SSI’s first loyalty program with a Brazilian company. TudoAzul members who enroll in the free Pontos por Opiniões program will help grow and broaden SSI’s panel membership in Brazil, and provide SSI clients more access to consumer and business travelers’ opinions. SSI’s Brazilian panel currently has more than 700,000 members.
TudoAzul members who become new members of the Pontos por Opiniões panel will receive at least 250 award points after completing their first survey. Award points will be directly deposited into member accounts and can be redeemed for air travel.
“TudoAzul is looking forward to seeing the results of this exciting promotion with SSI. We’re offering this opportunity so that more customers can expand their ways to earn TudoAzul points and exchange them for domestic and international airfare,” said Alex Malfitani, director of TudoAzul. “We are proud to offer these unique benefits to our members in partnership with SSI, a world leader in data solutions and technology for consumer and business-to-business survey research.”
SSI’s business-to-business (B2B) and business-to-consumer (B2C) audiences are part of the world’s largest and most trusted proprietary sample, which means participants are carefully recruited, verified and managed according to SSI’s high standards. SSI reaches and engages even the most challenging targets from more than 90 countries. In fact, 62 percent of SSI research projects are multi-cultural.
“SSI and Azul Airlines enjoy a shared vision to enhance the consumer journey through innovation and unique experiences,” said Bob Fawson, SSI chief product officer. “Through the Pontos por Opiniões program, TudoAzul members will experience a new way to earn points and contribute their opinions to help companies improve their offerings to consumers.”
About Azul
Azul Brazilian Airlines is the airline with the greatest number of destinations served in Brazil. The company has a fleet of 141 aircraft, more than 10,000 employees, over 775 departures per day, 100 destinations being served and one-third of all the departures in the country. The quality of its services has been proven by many national and international awards. In 2015, Azul was named by the Official Airline Guide (OAG) as the low-cost airline with best on-time performance in the world. It was elected by Skytrax World Airline Awards, for the sixth time in a row, as the “Best low-cost airline in South America,” and, for the first time, as the company with the best customer service team in South America. Azul was also named by Airline Strategy Awards as the airline with the best management in the world. In 2014, it was recognized as the best low-cost airline company in the world by CAPA – Centre for Aviation.
About TudoAzul
TudoAzul is Azul’s award-winning loyalty program and today boasts almost 6 million members. TudoAzul offers many advantages to Azul customers, who earn up to five points per real spent on Azul. Any available seat on Azul can be redeemed for points, with prices starting as low as 5,000 points. Members can obtain additional benefits by reaching one of the program’s elite categories: Topázio, Safira and Diamante. Members can also earn points by shopping at one of TudoAzul’s many partners, by transferring points from their Brazilian-issued credit cards, or by obtaining a TudoAzul Itaucard credit card, which also offers an exclusive discount of 10 percent on any Azul ticket.
About SSI
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 4,000+ employees serve more than 3,000 clients worldwide.
Source for this article: SHELTON, Conn./PRNewswire
