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TAM announced that Claudia Sender, vice president of domestic business unit Brazil, will assume the presidency of the airline from this Thursday (23/05). The executive replaces Marco Antonio Bologna, which will remain at the company as chairman of the holding TAM SA, a position he currently hold. Bologna accumulated both positions since February 2012.

“The functions are again divided so that the executive is dedicated entirely to passenger air operations in Brazil, while the president of TAM SA will focus on consolidating the merger with LAN, in institutional business of the company and LATAM Airlines Group in Brazil and in the representation of brazilian management in LATAM Airlines group”, says the company in a statement.

The executive is 38 years old and works in the company since December 15, 2011. Before TAM, Claudia Sender had been vice president of Marketing at Whirlpool (manufacturer of brands Brastemp and Consul), a company in which she served for seven years.

Chemical engineer graduated at Polytechnic School of the University of São Paulo (USP), she has an MBA from Harvard Business School and developed much of her career in the consumer goods sector, working in marketing and strategic planning.

“The impressive results of Claudia in value creation and customer focus in companies where she worked, and especially the achievements in TAM in the Brazilian market and her ability to create and lead teams to manage attending millions of customers and contribute to further universal air travel in the third largest domestic market in the world”, Bologna said in a statement.

TAM SA is the holding company of TAM Airlines, TAM Airlines in Paraguay and Multiplus. The holding also includes TAM Viagens, TAM Cargo and a company of loyalty programs Multiplus.

Since June 2012, the company is part of the holding LATAM Airlines Group, the largest airline in Latin America, a result of the merger between TAM and Chile’s LAN.