Sabre Corporation, the leading technology provider to the global travel industry, has signed a technology agreement with AZUL Airlines to expand the distribution of its flight inventory through the Sabre system and globalizing rates. The B2B e-commerce platform for travel services will provide a strategic channel in the business plans of the airline.
Under the long term agreement, Azul adopts pioneering features in the digital marketing industry for air tickets. In addition to connectivity 425,000 travel agents and hundreds of companies subscribed to Sabre in 144 countries. Mainly in markets where Sabre GDS is the main system used by agencies, and in which Azul operates and markets its flight network: Brazil, United States and Latin America.
Azul’s services are available to quote and book in real time on the digital market Sabre, comprising flights to over 100 destinations throughout Brazil. The company can also maximize marketing opportunities in the segment of business travelers; frequent flyer business destinations in the region that hire services through Sabre user agencies.
“Azul signs this agreement with Sabre in order to optimize the service offering to corporate and leisure travelers in strategic markets, and to streamline business processes and operations,” said Abhi Shah, vice president of revenue at Azul. “Travel agencies have an important contribution to our business strategy, and Sabre will reinforce this relationship to even better serve millions of travelers who choose our services.”
Among the major improvements in connectivity through Sabre GDS, Azul has technology for electronic ticketing, reservation of seats, query flight schedules, reservations and reissue confirmation via Sabre.
Azul is a major Brazilian carrier with more than 900 domestic flights and international service to Ft. Lauderdale and Orlando in the United States. This agreement marks the entry of Azul to a community of over 400 airlines using Sabre technology to market their services, rates and complementary products.