BahiaBrazil Travel

Trancoso, the hidden paradise of Bahia

With incredible beaches far from the traditional tourist circuit, this destination transformed by a hippie community in the 70’s became a glam jewel of the Brazilian coast. One of the paradises not yet discovered by the tourist mass of Brazil is Trancoso, a beach town in the municipality of Porto Seguro, in the state of Bahia. The spirit of this isolated destination where little more than 10 thousand people live was created thanks to a magical conjunction between locals and hippies who arrived in the 70’s, attracted by a wild environment and crystal clear waters. With a climate of “dolce far niente” and extensive quiet beaches where nature is the protagonist, Trancoso became one of the preferred destinations of the international jet set. Georgina Brandolini d’Adda, heiress of one of the most important aristocratic families in Italy, bought a house in this place, as well as the American news anchor Anderson Cooper.

About 18 Miles from Porto Seguro, Trancoso originated as a Jesuit village called São João Batista dos Indios in 1586. Already in the 20th century, this destination was practically unknown internationally, until a group of hippies settled around during the 70s, instilling a romantic air and a “laissez faire” spirit unrepeatable and unbeatable. Trancoso’s main economic activity is tourism, a fact that is not at all evident when one sets foot in the place. There are not many people, there are no massive hotel chains like those found in Cancun or Punta del Este and nature is free. The typical colors of the houses and the total silence of the “siesta” are a must see and savor.

The historic center of Trancoso is called Quadrado, with colorful colonial houses, centuries-old trees, several bed and breakfasts and restaurants both rustic and sophisticated. This place was declared a heritage site by the National Historical and Artistic Heritage Institute (Iphan). Obviously, there is no airport there, so the safest bet is to fly to Puerto Seguro, from where one travels by land to Trancoso in less than an hour. And it’s worth doing this trip. One of the most outstanding buildings is the church of São João Batista (1656), a structure that faces the town, with gardens that offer an incredible view of the best known beaches of Trancoso. The most popular to visit near this destination are the beaches of Nativos and Dos Coqueiros, in addition to the beach of Río Verde. The climate of Trancoso is tropical, so during the summer months the temperature usually ranges between 82F and 95F, while during the winter the average is 75F.